This Youtube video (thanks to Andre Bello) illustrates beautifully the many questionable arguments we use in "serious" business negotiations to claim value:
http://www.youtube.com/watch?v=R2a8TRSgzZY
It is true that, as per Dr. Karass, we don't get what we deserve, we get what we negotiate, However, a world where every small purhcase becomes a tiresome negotiation game is not efficient, nor fun. This is why bazaar-style haggling has not become the norm in retail shops.
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